APIBA — Asia Pacific Institute of Business Analytics
PROFESSIONAL DIPLOMA

Professional Diploma in Marketing Analytics (PD-MA)

Measure what marketing really delivers: campaign analytics, customer segmentation, attribution and growth metrics.

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DURATION
5–6 months
LEVEL
Level 03 · Advanced
ENTRY REQUIREMENT
DBA or RPL
PROGRAM OVERVIEW · 3 MIN

Watch how this program works

The program lead walks through the curriculum, the projects you'll build and where graduates go next.

YOUTUBE EMBED GOES HERE
LEARNING OUTCOMES

What you'll learn

  1. 01

    Design campaign measurement frameworks

  2. 02

    Segment customers with data-driven methods

  3. 03

    Model attribution and marketing ROI

  4. 04

    Build marketing performance dashboards

SYLLABUS · PERIOD & SEMESTER WISE

What you'll study, term by term

Semester 1 — Foundations

CORE MODULES
PERIOD 1
  • M101Google Analytics
  • M102Power BI
PERIOD 2
  • M103SQL
  • M104Segmentation & attribution

Semester 2 — Applied Practice

PROJECTS & ASSESSMENT
PERIOD 3
  • M105Design campaign measurement frameworks
  • M106Segment customers with data-driven methods
PERIOD 4
  • M107Model attribution and marketing ROI
  • M108Build marketing performance dashboards
  • M109Capstone project & final assessment

INDICATIVE SYLLABUS — MODULE ORDER MAY VARY BY INTAKE.

DOWNLOAD THE FULL SYLLABUS (PDF)

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TOOLS & TECHNOLOGIES

  • Google Analytics
  • Power BI
  • SQL
  • Segmentation & attribution

MONOGRAM TILES — SWAP IN OFFICIAL TOOL LOGOS BEFORE LAUNCH.

WHAT YOU'LL BECOME

3 CAREER DIRECTIONS
  • Marketing Analyst
  • Growth Analyst
  • CRM Analyst
YOUR PATHWAY

The journey, step by step

  2. YOU ARE HERE
    Professional Diploma in Marketing Analytics (PD-MA)PROFESSIONAL DIPLOMA · 5–6 MONTHS

    Measure what marketing really delivers: campaign analytics, customer segmentation, attribution and growth metrics.

STUDENT VOICES

From this program's graduates

PLACEHOLDER QUOTES — REPLACE WITH REAL TESTIMONIALS

  • PD-MA gave me the exact skills I use every day. The hands-on projects with real data made the difference when I interviewed — I could show, not just tell.

    Student Name
    Marketing Analyst · Graduate

  • I came in with no background and left with a portfolio. The mentors treat you like a working professional from week one, and the pathway meant I always knew my next step.

    Student Name
    Marketing Analyst · Graduate

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