APIBA — Asia Pacific Institute of Business Analytics
PROFESSIONAL DIPLOMA

Professional Diploma in Data-Driven Digital Marketing & Growth Analytics (PD-DDMGA)

Growth as a discipline: experimentation, funnel analytics, retention modelling and marketing data infrastructure.

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DURATION
5–6 months
LEVEL
Level 03 · Advanced
ENTRY REQUIREMENT
DDME or RPL
PROGRAM OVERVIEW · 3 MIN

Watch how this program works

The program lead walks through the curriculum, the projects you'll build and where graduates go next.

YOUTUBE EMBED GOES HERE
LEARNING OUTCOMES

What you'll learn

  1. 01

    Design growth experiments and A/B tests

  2. 02

    Model funnels, cohorts and retention

  3. 03

    Build marketing data pipelines

  4. 04

    Lead data-driven growth programs

SYLLABUS · PERIOD & SEMESTER WISE

What you'll study, term by term

Semester 1 — Foundations

CORE MODULES
PERIOD 1
  • M101GA4 & tag management
  • M102SQL
PERIOD 2
  • M103Power BI
  • M104Experimentation

Semester 2 — Applied Practice

PROJECTS & ASSESSMENT
PERIOD 3
  • M105Design growth experiments and A/B tests
  • M106Model funnels, cohorts and retention
PERIOD 4
  • M107Build marketing data pipelines
  • M108Lead data-driven growth programs
  • M109Capstone project & final assessment

INDICATIVE SYLLABUS — MODULE ORDER MAY VARY BY INTAKE.

DOWNLOAD THE FULL SYLLABUS (PDF)

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TOOLS & TECHNOLOGIES

  • GA4 & tag management
  • SQL
  • Power BI
  • Experimentation

MONOGRAM TILES — SWAP IN OFFICIAL TOOL LOGOS BEFORE LAUNCH.

WHAT YOU'LL BECOME

3 CAREER DIRECTIONS
  • Growth Analyst
  • Marketing Data Analyst
  • Growth Lead (junior)
YOUR PATHWAY

The journey, step by step

  1. YOU ARE HERE
    Professional Diploma in Data-Driven Digital Marketing & Growth Analytics (PD-DDMGA)PROFESSIONAL DIPLOMA · 5–6 MONTHS

    Growth as a discipline: experimentation, funnel analytics, retention modelling and marketing data infrastructure.

STUDENT VOICES

From this program's graduates

PLACEHOLDER QUOTES — REPLACE WITH REAL TESTIMONIALS
  • PD-DDMGA gave me the exact skills I use every day. The hands-on projects with real data made the difference when I interviewed — I could show, not just tell.

    Student Name
    Growth Analyst · Graduate
  • I came in with no background and left with a portfolio. The mentors treat you like a working professional from week one, and the pathway meant I always knew my next step.

    Student Name
    Growth Analyst · Graduate
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