APIBA — Asia Pacific Institute of Business Analytics
DIPLOMA

Diploma in Digital Marketing & E-Commerce (DDME)

Build and grow e-commerce and digital channels: full-funnel marketing, storefronts, automation and performance analytics.

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DURATION
5–6 months
LEVEL
Level 02 · Intermediate
ENTRY REQUIREMENT
CDMA or RPL (analytics literacy + simple screening)
PROGRAM OVERVIEW · 3 MIN

Watch how this program works

The program lead walks through the curriculum, the projects you'll build and where graduates go next.

YOUTUBE EMBED GOES HERE
LEARNING OUTCOMES

What you'll learn

  1. 01

    Plan full-funnel digital marketing strategies

  2. 02

    Launch and operate e-commerce storefronts

  3. 03

    Automate marketing workflows

  4. 04

    Optimize conversion with experiment data

SYLLABUS · PERIOD & SEMESTER WISE

What you'll study, term by term

Semester 1 — Foundations

CORE MODULES
PERIOD 1
  • M101Shopify / WooCommerce
  • M102Google Analytics
PERIOD 2
  • M103Email & automation
  • M104Ads platforms

Semester 2 — Applied Practice

PROJECTS & ASSESSMENT
PERIOD 3
  • M105Plan full-funnel digital marketing strategies
  • M106Launch and operate e-commerce storefronts
PERIOD 4
  • M107Automate marketing workflows
  • M108Optimize conversion with experiment data
  • M109Capstone project & final assessment

INDICATIVE SYLLABUS — MODULE ORDER MAY VARY BY INTAKE.

DOWNLOAD THE FULL SYLLABUS (PDF)

Leave your details and the full syllabus — modules, assessments and fees — downloads instantly.

TOOLS & TECHNOLOGIES

  • Shopify / WooCommerce
  • Google Analytics
  • Email & automation
  • Ads platforms

MONOGRAM TILES — SWAP IN OFFICIAL TOOL LOGOS BEFORE LAUNCH.

WHAT YOU'LL BECOME

2 CAREER DIRECTIONS
  • E-Commerce Executive
  • Digital Marketing Specialist
YOUR PATHWAY

The journey, step by step

  1. YOU ARE HERE
    Diploma in Digital Marketing & E-Commerce (DDME)DIPLOMA · 5–6 MONTHS

    Build and grow e-commerce and digital channels: full-funnel marketing, storefronts, automation and performance analytics.

STUDENT VOICES

From this program's graduates

PLACEHOLDER QUOTES — REPLACE WITH REAL TESTIMONIALS
  • DDME gave me the exact skills I use every day. The hands-on projects with real data made the difference when I interviewed — I could show, not just tell.

    Student Name
    E-Commerce Executive · Graduate
  • I came in with no background and left with a portfolio. The mentors treat you like a working professional from week one, and the pathway meant I always knew my next step.

    Student Name
    E-Commerce Executive · Graduate

MORE FROM SCHOOL OF BUSINESS

Ready to start DDME?

Speak with our admissions team about intakes, fees and recognition of prior learning.

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