APIBA — Asia Pacific Institute of Business Analytics
CERTIFICATE

Certificate in Digital Marketing & Analytics (CDMA)

Hands-on digital marketing with measurement built in from day one — social, search, content and the analytics behind them.

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DURATION
12–14 weeks
LEVEL
Level 01 · Beginner
ENTRY REQUIREMENT
O/L faced or 1+ year work experience
PROGRAM OVERVIEW · 3 MIN

Watch how this program works

The program lead walks through the curriculum, the projects you'll build and where graduates go next.

YOUTUBE EMBED GOES HERE
LEARNING OUTCOMES

What you'll learn

  1. 01

    Run and measure social and search campaigns

  2. 02

    Set up tracking and read campaign analytics

  3. 03

    Create content that converts

  4. 04

    Report marketing performance clearly

SYLLABUS · PERIOD & SEMESTER WISE

What you'll study, term by term

Semester 1 — Foundations

CORE MODULES
PERIOD 1
  • M101Meta & Google Ads
  • M102Google Analytics
PERIOD 2
  • M103Content tools

Semester 2 — Applied Practice

PROJECTS & ASSESSMENT
PERIOD 3
  • M104Run and measure social and search campaigns
  • M105Set up tracking and read campaign analytics
PERIOD 4
  • M106Create content that converts
  • M107Report marketing performance clearly
  • M108Capstone project & final assessment

INDICATIVE SYLLABUS — MODULE ORDER MAY VARY BY INTAKE.

DOWNLOAD THE FULL SYLLABUS (PDF)

Leave your details and the full syllabus — modules, assessments and fees — downloads instantly.

TOOLS & TECHNOLOGIES

  • Meta & Google Ads
  • Google Analytics
  • Content tools

MONOGRAM TILES — SWAP IN OFFICIAL TOOL LOGOS BEFORE LAUNCH.

WHAT YOU'LL BECOME

2 CAREER DIRECTIONS
  • Digital Marketing Executive
  • Social Media Executive
YOUR PATHWAY

The journey, step by step

  1. YOU ARE HERE
    Certificate in Digital Marketing & Analytics (CDMA)CERTIFICATE · 12–14 WEEKS

    Hands-on digital marketing with measurement built in from day one — social, search, content and the analytics behind them.

STUDENT VOICES

From this program's graduates

PLACEHOLDER QUOTES — REPLACE WITH REAL TESTIMONIALS
  • CDMA gave me the exact skills I use every day. The hands-on projects with real data made the difference when I interviewed — I could show, not just tell.

    Student Name
    Digital Marketing Executive · Graduate
  • I came in with no background and left with a portfolio. The mentors treat you like a working professional from week one, and the pathway meant I always knew my next step.

    Student Name
    Digital Marketing Executive · Graduate

MORE FROM SCHOOL OF BUSINESS

Ready to start CDMA?

Speak with our admissions team about intakes, fees and recognition of prior learning.

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